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Matan Guy's practical framework for ad creatives: hook types, UGC-style video, statics, video structure, one-variable testing and creative fatigue.
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A plain-language guide to Facebook and Instagram ads for small businesses: structure, audiences, tracking, testing, metrics and when to scale.
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Matan Guy's honest look at six online marketing business models: the real work, skills, how to find clients, pros, cons and risks of each.
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